About
Meet Josh Parker
A product marketing professional with over 19 years of experience in product marketing and business strategy, expert in go-to-market planning and cross-functional team leadership.
Principal Product Marketing Consultant
MBA, University of Colorado at Boulder
Professional Journey and Expertise Overview
Explore Josh Parker’s extensive experience and proven methodologies that drive successful product marketing outcomes.
18
Years of Experience
Nearly two decades of leadership in B2B, B2C, and B2G Product Marketing segments, delivering strategic growth.
3
Certifications Held
Certified in Pragmatic Marketing and Scaled Agile frameworks, ensuring industry-best practices in product launches.
33
Successful SaaS Launches
Co-founded NeoTreks and led dozens of SaaS product launches, leveraging innovative PMM strategies.
Curriculum Vitae
Are you looking for a highly skilled product marketing professional who can help take your business to the next level?
With a Marketing & Entrepreneurship MBA, and extensive experience in SaaS software and emerging technologies, I’m an adaptable and innovative leader who has worked in B2B/B2C/B2G across multiple industries. I excel at cross-functional leadership and have worked closely with Marketing, Sales, Product/ Engineering, Customer Success, and Executive teams. And, at various points in my career, I have served in interim roles in each one.
Key strengths include a deep understanding of Go-To-Market strategies, Buyer Journeys, Sales Enablement, Positioning, Pricing Strategy, Product-Market Fit, Analytics, and Beta Programs.
I’ve held several senior-level positions, including Co-Founder / VP of Product, Director of Product Marketing, Sr. Product Marketing Manager, and Principal Product Marketing Consultant, where I’ve successfully launched new products, led go-to-market initiatives, developed value-based pricing, and managed content strategies.
2021 – 2025
Mojio | Force Fleet Tracking
Campbell, CA (Remote)
Owned end-to-end GTM for fleet safety & telematics (SaaS + hardware-enabled), plus platform partnerships (PaaS/DaaS). Partnered with Product on roadmap, value-based pricing, packaging, and SKU rationalization; informed PRDs with VoC, usage data, and win/loss trends.
2021
Revenue.io
Los Angeles, CA (Remote)
Repositioned product lines and refreshed pricing/packaging during a corporate rebrand; aligned narrative across website, decks, and enablement. Repositioned product lines and refreshed pricing/packaging during a corporate rebrand; aligned narrative across website, decks, and enablement.
2019-2021
Pitchaxe LLC
Costa Rica (Remote)
Delivered GTM strategy, persona research, messaging, pricing experiments, and enablement kits for B2B SaaS clients (enterprise security, data, UAV technologies). Built analyst briefing narratives, customer stories, and launch tiering to accelerate pipeline creation in new segments.
2019
ALICE Platform
New York, NY (Remote)
Ran a cross-property beta program to define MVP scope, feature ROI, and price corridors; delivered value-based pricing and packaging recommendations. Created sales playbooks, competitive positioning, and launch collateral to support property rollouts and upsell motions.
2017 – 2018
Travelport
Englewood, CO (Hybrid)
Owned GTM for developer Search APIs; partnered with product & engineering to translate technical capabilities into buyer outcomes for airlines, hotel, car. Built solution narratives and integration guides; enabled channel and enterprise sellers with technical demo flows and objection handling.
2011 – 2017
NeoTreks, Inc
Castle Rock, CO (Hybrid)
Co-founded, bootstrapped and scaled a GIS SaaS + mobile platform from pre-revenue to $1.8M+ (SaaS + contract services). Led product strategy, GTM, and enterprise sales pursuits (municipal fleet operations, public safety); launched BYOD telematics and workflow apps.
2008 – 2011
Intermap Technologies
Englewood, CO
Crafted comprehensive go-to-market budgets and strategies for the entire Consumer Electronics category, with an emphasis on go-to-market for the Apple Design Award winning AccuTerra iPhone app, a B2C platform for outdoor recreation
2008 – 2011
Mapquest
Denver, CO
Crafted comprehensive go-to-market budgets and strategies for the entire Consumer Electronics category, with an emphasis on go-to-market for the Apple Design Award winning AccuTerra iPhone app, a B2C platform for outdoor recreation
Certifications and Skills
This section highlights the variety of services we provide, emphasizing quality and customer satisfaction.
Pragmatic Marketing Certified
Since 2006
Product Marketing Alliance Member
Since 2016
Scaled Agile Product Manager Certified
Since 2017
- Go-to-Market (GTM) Strategy
- Positioning & Messaging
- Value Propositions
- Pricing & Packaging
- Tiered Launches •
- ICP & Persona Development
- Market Research
- Competitive Intelligence
- Win/Loss Analysis
- Analyst Relations
- Sales Enablement (decks, battlecards, playbooks)
- Funnel Optimization
- PLG (PQLs, activation, onboarding, adoption, expansion)
- SLG
- Forecasting & Pipeline Influence
- ARR/NRR/ACV
- Churn Mitigation
- Customer Evidence (case studies, references)
- Thought Leadership
- Content Strategy
- Campaign Briefs
- Product Roadmap Influence
- Voice of Customer (VoC)
- Customer Advisory Boards
- KPI/OKR Management
- Executive Communication
- Cross-Functional Leadership
- GenAI/LLM Content & Message Testing
Examples of Tools and Platforms
| Salesforce | GA4 | Jira | Aha! | Adobe Suite |
| Hubspot | Campaign | Notion | Mixpanel | Figma |
| Revenue.io | Zoho | Productboard | Hotjar | WordPress |
| Gong / Chorus | Marketo | Trello | Pendo | Pipedrive |
| G2 / Trustpilot | Mailchimp | Priced Intelligently | Meltwater | Canva |
| Seismic | LaunchDarkly | SurveyMonkey | Typeform | Power BI |
| Intercom | Zendesk | Monday | Slack | Confluence |
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